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Segmentation

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Environics Analytics
Secondary Data

Recent Environics Analytics database updates

Numea is a proud reseller of Environics Analytics, a wide range of secondary data and analytical tools for easy exploitation to understand your customers and your market at a detailed level. Environics Analytics (EA) organizes data from different sources (surveys, polls, censuses) in a format that is easy for users to exploit. These data provide detailed information on Canadians and businesses: socio-demographics, behaviours, attitudes, lifestyle and more.
Environics (EA) regularly announces the release of their latest data and enhancements to existing datasets. Here is a summary of recent updates:

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Segmentation

Segmentation RFM, the base

We are talking about customer knowledge, collecting as much information as possible on customers, and knowing everything to have a 360 vision of our customers…

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