Take advantage of artificial intelligence and surveys to improve your customer knowledge and increase the level of personalization in your customer interactions. Use these results to deliver a differentiated and memorable customer experience.

Customer Analytics
and Surveys

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The customer
at the heart of
your strategies

Customer Analytics
and Surveys

> Customer Segmentation
> Customer and Market Survey
> Targeting and Personalization

Take advantage of artificial intelligence and surveys to improve your customer knowledge and increase the level of personalization in your customer interactions. Use these results to deliver a differentiated and memorable customer experience.

Customer Segmentation

Identify your key segments

Despite advances in artificial intelligence, segmentation and personas are still very useful to establish your business strategies and improve the customer experience. Proven repeatedly, we have developed our own segmentation method based on statistical thoroughness and the relevance of the result.

Customer and Market Survey

Understanding the customer beyond the data

Whether you want to conduct a satisfaction or employee survey, measure customer experience or understand the motivations and needs of your customers and the market, quantitative research can help you. Our services range from the development of the survey plan to advanced statistical analysis and data collection and management.

Targeting and Personalization

AI as a personalization engine

Take advantage of machine learning and predictive models (customer lifetime value, cross-selling, retention…) to deliver the right offer, at the right time, to the right customer. This way, you maximize the lifetime value of each customer and ensure greater loyalty, better cost management and ROI optimization.

Find out more about our other services

Loyalty Program Insights

Gain a competitive advantage from your loyalty program and optimize your customer retention strategy with the customer data you collect. Our data driven advice will help

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Promotion and Product analytics

Whether you are a manufacturer, distributor or retailer, capitalize on proven statistical approaches, such as demand forecasting or supply cost, to optimize your inventories, store layout,

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