Loyalty Program Insights
Gain a competitive advantage from your loyalty program and optimize your customer retention strategy with the customer data you collect. Our data driven advice will help
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Whether you are a manufacturer, distributor or retailer, capitalize on proven statistical approaches, such as demand forecasting or supply cost, to optimize your inventories, store layout, prices and promotions.
Promotion and
Product analytics
Maximize
your margins
Promotion and
Product analytics
> Demand and inventories Forecast
> Promotions Effectiveness
> Market Basket Analysis
> Category Analysis
> Dynamic Pricing
> Store Space Optimization
Whether you are a manufacturer, distributor or retailer, capitalize on proven statistical approaches, such as demand forecasting or supply cost, to optimize your inventories, store layout, prices and promotions.
Demand and inventories Forecast
Because intuition is no longer enough
Avoid inventory shortages or surpluses through intelligent inventory management based on forecasting models that consider internal factors, seasonality and other factors whose impact you were unaware of.
Promotions Effectiveness
Optimise your ROI
Beyond the sales generated by a product promotion, what is the impact on its category? What if sales of that product are at the expense of other brands? Measure the impact of a promotion even before it is launched.
Market Basket Analysis
Analyze the market basket
What products are purchased together? Commonly used in the world of online sales, the results of the Market basket analysis allow to make shopping suggestions to consumers, to propose cross-purchase offers and to adapt the layout of physical places.
Category Analysis
Facilitate your daily decisions
Evaluate the impact of adding or removing certain products, not only on your sales, but also your customers’ behavior. Identify the appropriate times to announce a promotion and the ideal discount to offer based on price sensitivity.
Dynamic Pricing
Adapt the price to each customer
What is the optimal price that will maximize sales, ROI, and the number of buyers? Machine learning allows you to set price levels based on availability, timing, but also on customer behavior.
Store Space Optimization
Control in-store experience
Make sure the in-store experience is optimal for your customers while allowing them to discover what you have to offer. Create an efficient route for them while encouraging additional spending in-store.
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